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Whether you’re planning a concert or event, spreading the word on a new business or publicizing an emerging musician, marketing and promotions are the keys to building public awareness in your brand. As the old saying goes, marketing doesn’t cost; it pays. And Dallas-based marketing specialist Louis Anthony has been receiving dividends for quite some time now for his impeccable abilities.

“Marketing is building awareness for your event- from word of mouth to passing out flyers to online,” the 26-year-old go-getter contends. “If you don’t have awareness, you cannot expect a great outcome.”

From humble days as street promoter for independent Dallas artists to working behind the scenes of TJs DJs Tastemakers Only Conference to holding down project manager position for Diva Dend Entertainment’s national PPR 101 Conference, Louis Anthony demands results.

“Marketing has always been my passion,” Anthony admits. “Ever since I was younger, my momma always told me I couldn’t sit still. And it grew with me. I’m always trying to make something happen for myself wherever I go.”

Born in the great state of Texas, Anthony was raised between Dallas’ Oak Cliff community and the west side’s Edgar Ward Projects, which are now torn down. Although he was surrounded by the negativity of the neighborhood, young Louis knew in his heart that he was destined for bigger and better things.

So in 2005, he started doing street promotions for local reggae artist name J Santos and Hip-Hop artist Shot. Anthony handed out flyers, hung up posters and set up shows for his artists. He quickly learned the ropes in grassroots promotions and continued to further build onto his resume by playing an integral role as a volunteer promotions manager for the annual Texas Summer Music Conference. He cut his teeth as a TJs DJs quarterly Tastemakers Only Conference and the 2007 Ozone Magazine Awards in Houston. His duties for both events included registration, helping with backstage setup and working listening suites.

Adding more bullet points to his resume thereafter, he held down marketing for Party Chasers, a promotions company that held upscale events around Dallas. And if that were not enough, he made an even bigger name for himself as a contributing writer for Hip-Hop website thamod.com.

“I love to plan, see my visions come together and watch my expectations unfold,” he says. “I gained a lot of knowledge and experience, but I had been working for so many other people for so long that I wanted to do something on my own.”

So after soaking up all of the knowledge he could, Anthony decided to host a rapper freestyle battle event aimed in 2008. But unfortunately, the event flopped. And the young entrepreneur was back at the drawing board.

“That failed event built up a lot of fire in me,” he admits. “It didn’t discourage me. It made me go harder.”

Nowadays, Anthony is working even harder. He is currently responsible for marketing, promoting, event coordinating, project management for Atlanta-based Diva Dend Entertainment’s national Professional Public Relations 101 Conference. He also is sales consultant and marketing/ promotions for Dallas-based Internet radio station at KMG. And in addition, he is field promotions manager for Dallas’ Jengerbread Marketing. Anthony will stop at nothing short of greatness.

“You can achieve anything that’s in your heart,” he advises. “Keep grinding and learn from individuals on a higher level than you are. Be focused on your future.”

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LOUIS ANTHONY

CLICK ON ABOVE IMAGE TO VIEW SITE & REGISTER

WHERE CARLTON WADE WILL BE SEEKING THE HOTTEST TALENT TO FEATURE IN THE UPCOMING ISSUE OF THE SOURCE MAGAZINE

WHERE STEVE RAZE WILL BE LOOKING FOR THE NEXT NEW SOUND TO FEATURE ON ALLHIPHOP.COM

WHERE THE CASTING DIRECTOR OF BET'S 106 & PARK WILL BE SCOUTING FOR TALENT TO COMPETE ON WILD OUT WEDNESDAY!

WHERE MTV'S JAYSON RODRIGUEZ, ROLLING OUT NEWSPAPER'S TERRY SHROPSHIRE WILL BE GIVING UP THE GAME

Finally, a one-stop shop to educate, enlighten and empower tomorrow?s urban trendsetters on increasing exposure and visibility via mass media. Attendees will learn from top entertainment journalists,
editors, critics, publicists, marketers and television show hosts.

THIS IS THE ONLY INDUSTRY CONFERENCE SOLELY DEDICATED TO EDUCATING AND
ADVANCING THOSE WHO ASPIRE TO MASTER THE ART OF MEDIA AND MARKETING IN
PURSUIT OF THEIR GOALS!!!

At PPR 101, you will attend in-depth panel discussions with proven
industry insiders who are eager to share information on the roles of
publicists, the steps to hiring a proven publicist and successfully
securing editorial coverage in top newspapers, websites, video shows
and magazines.

Allhiphop.com's Steve Raze, Celebrity Publicist ChiQ Simms, Source
Magazine's CarltonWade and Amy Andrieux, Down Magazine's Big Hawk,
MTV's Jayson Rodriguez, Sister 2 Sister Magazine's Erika Boston, and
many more will be among the panelists offering advice while taking note
of the attending talent pool. The casting director from BET?s Wild Out
Wednesday will pick from the PPR 101 showcase contestants to feature on
the highly successful video show, 106 & Park. Only 20 PPR 101
conference pre-registrants will be allowed an opportunity to showcase
their skills.
---------------------------------------------
RECENT PPR 101 SHOWCASE SUCCESS
---------------------------------------------
BRITTANY STARR (Dallas, TX) has travelled to New York and Chicago
earning a spot in a music video and opportunity to work with Twista.
Starr took second place at New York?s premiere A&R talent scouting
event Blaze the Stage and currently has several major labels bidding
for her. Starr hit the BET 106 & Park stage on January 28th and won
with more than 50% of the vote. Her win landed an opportunity to be
heard of the Tom Joyner Morning show and a slot as the opening act for
Comedians J. Anthony Brown and Sheryl Underwood. ( BET Video Footage - http://www.youtube.com/watch?v=2-A1FACDx7c )

Hip-Hop/Rock artist, MICHAEL CARLIONE of MGG ENT. (New Orleans, LA)
performed on Bet?106 & Park after participating in PPR 101 in New
Orleans. He later traveled to the Miami event where he landed an
editorial opportunity in the Source Magazine and his music posted on
Allhiphop.com. ( BET Video Footage - http://vimeo.com/2239748 )

NICOLAY MUNDAINE (Dallas, TX) - http://www.youtube.com/watch?v=b7n4VSRl1KE

Most artists and performers who have garnered SUCCESS & RESULTS via
the PPR 101 CONFERENCE, interact and are profiled on the PPR 101
NETWORKING SITE: http://www.ppr101alumni.ning.com .

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Chiq Simms @ 404-816-6000
Louis Anthony @ 469-386-1270

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